Client Overview

SsangYong, a distinguished South Korean car brand, entered the Romanian market with a focus on innovation, design, and hospitality. In collaboration with Jung Jongsoo, a talented flutist performing in both South Korea and Romania, the brand sought to connect their shared heritage with an artistic twist. Partnering with DceGa Visuals, FA Studios directed and crafted a unique video campaign to bridge these two worlds.

The Challenge

The campaign had to:

• Create a connection between SsangYong’s innovative cars and Jung Jongsoo’s calming, melodic artistry.
• Represent both the artist and the brand through visuals that could be used across multiple platforms (showroom screens, websites, and social media).
• Incorporate a slow and calming song by Jung Jongsoo while maintaining viewer engagement.
• Achieve a professional yet captivating tone to appeal to Romanian and South Korean audiences alike.

Our Solution

We developed and executed a visually compelling campaign to blend the artist's talent with the brand's excellence:

🎥 Video Versatility

• Created a video that could be used with and without sound, allowing for seamless application across multiple platforms.
• Designed for dual-purpose use: social media engagement and in-showroom displays.

🏛️ Showroom & Concert Hall Filming

• Shot in SsangYong's Romanian showroom to showcase the brand’s hospitality, car features, and design.
• Filmed in a concert hall to highlight Jung Jongsoo’s artistic brilliance, linking elegance with innovation.

🎬 Creative Transitions

• Smooth, captivating transitions included:some text
  • POV of the Apple CarPlay, seamlessly zooming into the artist’s performance.
  • Zoom-through effects that connected the subject’s eye to the car’s interior.

⏳ Two-Day Shoot

• Dedicated two days to ensure every shot received the attention and care it deserved, blending precision with creativity.

The Impact

🌟 A First for SsangYong Romania

• This was SsangYong’s first locally produced video in Romania, specifically showcasing their showroom.

📈 Record-Setting Engagement

• The video garnered more views than any other post on the company’s LinkedIn and Instagram pages.

🎶 Boosted Artist Presence

• Elevated Jung Jongsoo’s social media following, growing his presence in both Romania and South Korea.

📺 Long-Term Visibility

• The video is still actively played on showroom screens across Romania, becoming a centerpiece of SsangYong’s visual identity.